Explore etracker: A Comprehensive Analytics Solution

Description

etracker is a robust analytics platform that specializes in web, app, shop, UX, and marketing analytics. It offers a GDPR-compliant solution to track all visits and conversions without the need for cookies or user consent. With more than 20 years in the industry, etracker has become a trusted partner for thousands of companies across various sectors.

Features

• Cookie-less Tracking: Ensures compliance with EU-based privacy regulations, offering tracking free from consent obligations.
• Integrated Tag and Consent Manager: Provides a convenient all-in-one solution for obtaining consent and managing third-party tools in line with legal requirements.
• Ad Blocker Resistant: Utilizes a custom (sub-)domain for tracking to avoid data loss due to ad blockers.
• Comprehensive Analytics Dashboard: Offers an interactive dashboard with detailed reports on website and campaign performance, shop analysis, and UX insights.
• Easy Integration and Setup: Supports quick setup through plugins or standard tags, with no coding required for tag configuration.

Pros and Cons

Pros

• Privacy Compliance: Fully compliant with GDPR, ensuring legal security for users and their customers.
• Versatility: Suitable for a wide range of applications from web analytics to in-depth UX analysis.
• User-Friendly: Easy to integrate and use, with first-class support and consulting services.
• Data Sovereignty: Data is stored in Germany, ensuring high standards of data protection and sovereignty.

Cons

• Learning Curve: New users may require time to familiarize themselves with the platform’s extensive features.
• Pricing Transparency: Specific pricing details are not readily available on the website, which may require potential customers to contact sales for more information.

Pricing

For detailed pricing information, interested parties are encouraged to contact etracker directly. The website suggests customized solutions that can cater to companies of all sizes and sectors, emphasizing the platform’s flexibility and commitment to meeting diverse analytics needs.

For more insights into etracker’s features and services, visit their official website.