Plausible Analytics: A Privacy-Friendly Google Analytics Alternative
Description
Plausible Analytics offers a simple, powerful, and lightweight alternative to Google Analytics. With its focus on privacy and sustainability, Plausible is designed to be easy to understand, quick to load, and respectful of user privacy. Unlike Google Analytics, Plausible does not use cookies or collect personal data, making it GDPR-compliant without the need for cookie banners.
Features
- Simple Analytics: Get essential insights on one page without custom reports or dashboards.
- Lightweight Script: 45 times smaller than Google Analytics, improving site speed and reducing carbon footprint.
- Privacy-Friendly: No cookies used or personal data collected, ensuring full anonymity of site measurement.
- Goal Conversion Tracking: Analyze audience, content, referral sources, and track ecommerce revenue, outbound links, and more.
- Collaborative: Share your dashboard publicly or privately and invite team members with assigned roles.
- Open Source: Verify the integrity of the platform through its public source code and contribute to its development.
Pros and Cons
Pros:
- Enhances website speed and sustainability.
- Ensures user privacy and GDPR compliance.
- Simplifies analytics without compromising on features.
Cons:
- May lack some advanced features found in traditional analytics platforms.
- Self-hosting requires management of your own infrastructure.
Pricing
Plausible offers transparent pricing based on the number of pageviews, with plans suitable for websites of all sizes. The focus is on affordability and value, sustaining the project through subscriber fees without relying on advertising revenue. For specific pricing details, visit the Plausible website.